The Marvel Cinematic Universe is an American media franchise and shares a universe centered on a series of superhero movies, independently produced by Marvel Studios and based on characters that appear in comic books America published by Marvel Comics. Franchises have been expanded to include comic books, short films, television series, and digital series. The shared universe, like the original Universe in comic books, was established by crossing plot elements, settings, cast, and general characters. Phil Coulson, played by Clark Gregg, is an original character for MCU and the only character that appears in all different media from MCU.
The first film released on MCU was Iron Man (2008), which started the first phase of the film culminating in Marvel's The Avengers crossover (2012). Phase Two begins with Iron Man 3 (2013), and ends with Ant-Man (2015). These films are currently in Phase Three, which begins with the release of Captain America: Civil War (2016) and is set to end with the untitled Avengers movie (2019). Marvel Television extends the universe even further, first to the television network with the Marvel SHIELD Agency on ABC in the 2013-14 television season, followed by online streaming with Marvel's Daredevil on Netflix in 2015 and Marvel's Runaways in Hulu in 2017, and later for cable television with Marvel's Cloak & amp; Dagger in 2018 on Freeform. Marvel Television has also produced the digital series of Marvel Agents from S.H.I.E.L.D.: Slingshot , which is a supplement to the Agent of S.H.I.E.L.D . The soundtrack album has been released for all movies, along with many television series, as well as the release of a compilation album that contains existing music that is heard in the movies. The MCU also includes comics published by Marvel Comics, while Marvel Studios has also produced a series of live short films and viral marketing campaigns for movies and the universe with faux news program WHIH Newsfront
The franchise has been commercially successful as a multimedia sharing universe, although some critics have found that some of its movies and TV series have suffered in serving the wider universe. It has inspired other film and television studios with the right adaptation of comic book characters to try to create a similarly shared universe. The MCU also becomes the focus of other media, outside of the shared universe, including attractions at various Walt Disney Parks and Resorts, an attraction in Discovery Times Square, the Queensland Gallery of Modern Art exhibitions, two television specials, a handbook for every movie, some tie video games -in, and ads with Coca-Cola.
Video Marvel Cinematic Universe
Development
Movies
In 2005, Marvel Entertainment began planning to independently produce its own film and distribute it through Paramount Pictures. Previously, Marvel has co-produced several superhero movies with Columbia Pictures, New Line Cinema and others, including a seven-year development agreement with 20th Century Fox. Marvel makes a relatively small profit from licensing deals with other studios and wants to earn more money from his films while maintaining the artistic control of the project and distribution. Avi Arad, head of Marvel's film division, is pleased with Sam Raimi's Spider-Man movie at Sony, but is less happy with the others. As a result, they decided to form Marvel Studios, Hollywood's first major independent film studio since DreamWorks.
Arad's second leader, Kevin Feige, realizes that unlike Spider-Man and X-Men, whose movie rights are licensed to Sony and Fox, respectively, Marvel still has the rights to the core members of Avengers. Feige, a "fanboy" who claims to be himself, imagines creating a shared universe as did creators Stan Lee and Jack Kirby with their comics in the early 1960s. To increase capital, the studio received funding from a revolving $ 525 million revolving credit facility with Merrill Lynch. Marvel's plan is to release individual films for their main characters and then combine them together in a crossover movie. Arad, who doubted the strategy but insisted that it was his reputation that helped secure initial financing, resigned the following year.
In 2007, at 33 years old, Feige was appointed head of the studio. To preserve her artistic integrity, Marvel Studios formed a creative committee of six people familiar with her comic book knowledge: Feige, Marvel Studios president Louis D'Esposito, president of Marvel Comics' publication Dan Buckley, chief creative officer Joe Quesada, author Brian Michael Bendis, and Marvel Entertainment president Alan Fine, who oversees the committee. Feige originally referred to the joint narrative continuity of these films as "Marvel Cinema Universe", but later used the term "Marvel Cinematic Universe". Marvel has established the Marvel Cinematic Universe as Earth-199999 in the continuity of the company's multiverse, a fictitious alternative universe.
In November 2013, Feige said that "in an ideal world" release each year will include one movie based on an existing character and one featuring a new character, saying it's a "nice rhythm" in that format. Although not always the case, as demonstrated by the 2013 release of Iron Man 3 and Thor: The Dark World, he says it's "definitely something to aim for." Feige expanded this in July 2014, saying, "I do not know that we will keep using [the model] every year," but we did it in 2014 and 2015, "so I think it would be nice to continuing that kind of thing. "In February 2014, Feige stated that Marvel Studios wanted to imitate the" rhythm "that comic books had developed, featuring characters in their own films, and then assembled, such as" big events or crossover series ", with Avengers movies act as "great giant linchpins." After revealing several release dates for the movie until 2019 in July 2014, Feige stated, "I think if you look at some of the dates we have announced, we will be three in the next few years, not because there are numbers that say to us to go to three, do more than two pictures a year, but for very good reasons: that is about managing franchises, movies to movies, and when we have teams ready to go, why tell them to go for four years just because we not having a slot? We'd rather find a way to keep it. "After the titles were revealed in October 2014, Feige said," Shooting the studio on all the cylinders now... that made us feel comfortable for the first time... increased to three movies a year [in 2017 and 2018] instead of just two, without changing our method. "
Developing a character in the universe and letting individual films breathe and work on their own, as opposed to having an Avenger team-up outside of the movie Avengers, Feige states, it's about "teaching movies in general" an audience of ideas of existing characters separately, come together for a particular event and go far and apart in their own world again. As comic readers have done for decades and decades... such people accept that there are only moments when they must be together and there are times when they are not. "In April 2014, Feige revealed that Edgar Wright's field for Ant-Man in 2006 helped shape the early film of the Marvel Cinematic Universe, saying," We changed, frankly, some MCUs to accommodate this version From Ant-Man, Knowing what we want to do with Edgar and with Ant-Man, many years back, helps dictate what we do with the roster for Avengers the first time. a bit of both in terms of ideas for the Ant-Man story that affected the birth of the MCU in the early films leading to Avengers. "
In October 2014, Marvel held a press event to announce the titles of their Phase Three film. The event, which draws comparisons to the Apple Worldwide Developer Conference, is done because all information is ready. As Feige explains, "We want to do this in [San Diego] Comic-Con this year... Things are not set... So the plan has, since a few weeks before Comic-Con when we realized we would not be able to do all we want to do, is decide 'let's do something we've never done in a long time, or something we've never done.' Which is a single event, just to announce what we have when it's ready.I think it may be early August, or mid-September, it ends in [end of October]. "
In September 2015, after Marvel Studios was integrated into The Walt Disney Studios with Feige reporting to Walt Disney Studios chairman Alan Horn instead of Marvel Entertainment CEO Isaac Perlmutter, it was reported that the studio's creative committee would have "nominal" input on the films. moving forward, though will continue to consult on the production of Marvel Television, which remains under the control of Perlmutter. All key decisions will be made by Feige, D'Esposito and Victoria Alonso. At the end of the month, about how many stories were developed for the future film of the universe, Feige said there was a "broad stroke" though sometimes "super-specific things." But for the most part, in broad strokes that are wide enough and loose enough that, if through the development of four of the five films before we reach the peak... we still have room to sway and move and to go and to surprise ourselves in the places that we end up so that all movies, hopefully when they are done, will feel like they are all interconnected and meant to be and planned far ahead, but can actually live and breathe enough as individual films to satisfy each and of themselves. "The studio also has various contingency plans for all directions their films, if they can not secure certain actors to re-enact roles, or get back the movie rights uk characters, as done in February 2015 with Spider-Man.
In April 2016, while moving the universe into Phase Four and contemplating the first three, Feige said, "I think there will be a finalization at the time of Stage Three, as well as a new beginning that will mark a different, a very different, a different chapter in what would become the first complete three-phase story. "Joe Russo added," You build something and people enjoy the experience you wake up, but then you reach the top or reach the climax, the moment where You go, 'This structure will really start being a repeat if we do this again, so what are we doing now?' So now, you are deconstructing.We are in the deconstruction phase with [Captain America:] Civil War and leads to [Avengers:] Infinity War , which is the culmination of the film. "A year later Feige feels after the Phase Three conclusion Marvel may leave the grouping of the films but with a phase, saying, "it might be a new thing." Feige also mentions that the Untitled Avengers film will provide a "definite ending" to the movie and the plot that preceded it, with the franchise having "two different periods, all before Avengers 4 and everything after."
On the potential of "superhero fatigue," Feige stated, "This year [2016], we got Civil War and we had Doctor Strange in November, two completely different films For me, and for all Marvel Studios, that's what keeps it going.While we are surprising people, as long as we do not fall into things that become too similar... next year, the Guardians of the Galaxy Vol. 2 ], [ Spider-Man: Homecoming ], Thor: Ragnarok .These are three very different movies... for one- the only thing that is shared is coming from the same source and they have our Marvel logo in front of the movie Besides, they can be very different.What other studios do, what other properties, there is nothing we can do about it.
In December 2017, The Walt Disney Company agreed to acquire assets from 21st Century Fox, including 20th Century Fox, for $ 52.4 billion. As a result, the acquisition provides "an opportunity to reunite X-Men, Fantastic Four, and Deadpool with the Marvel family under one roof and create a richer and more complex world with interrelated characters and stories."
Distributor
Over time, the distribution rights of Marvel Studios movies changed hands on various occasions. In November 2006, Universal Pictures announced that it would distribute The Incredible Hulk, in a separate setting from the 2005 Marvel deal with Paramount, which distributes other Marvel movies. In September 2008, following the international success of Iron Man, Paramount signed an agreement to have worldwide distribution rights for Iron Man 2, Iron Man 3, , Thor , Captain America: The First Avenger , and Marvel's The Avengers .
At the end of December 2009, The Walt Disney Company bought Marvel Entertainment for $ 4 billion. Additionally, in October 2010, Walt Disney Studios purchased distribution rights for The Avengers and Iron Man 3 from Paramount Pictures, with the Paramount logo remaining on the film, as well as for the material promotions and merchandise, although Walt Disney Studios Motion Pictures is the only studio that is credited at the end of these films. Disney has distributed all the next Marvel Studios movies. In July 2013, Disney purchased the distribution rights for Iron Man 2 Iron Man 2 , Thor and Captain America: The First Avenger from Paramount. The Incredible Hulk is not part of the deal, because of an agreement between Marvel and Universal, where Marvel owns the film rights and Universal has distribution rights, for this film as well as the first right of refusal to distribute future Hulk films. According to The Hollywood Reporter , the potential reason why Marvel has not purchased the movie distribution rights to Hulk as they did with Paramount for Iron Man, Thor and Captain America is because Universal holds a parking rights theme for some Marvel characters which Disney wanted for its own theme park.
In February 2015, Sony Pictures Entertainment and Marvel Studios announced a licensing deal that would allow Spider-Man to appear in the Marvel Cinematic Universe, with characters first appearing in Captain America: Civil War. Marvel Studios also explores the opportunity to integrate other characters from the Marvel Cinematic Universe into the future of Spider-Man movies funded, distributed and controlled by Sony Pictures with Robert Downey Jr. who was first confirmed to re-enact his role as Tony Stark/Iron Man on Spider-Man: Homecoming . In June 2015, Feige clarified that Sony's original agreement did not apply to the MCU television series, because "very specific... with a certain amount of back and forth is allowed." Both studios have the ability to terminate the agreement at any time, and no money is exchanged for the deal. However, a small adjustment was made for a 2011 deal formed between two studios (where Marvel gained full control of Spider-Man merchandising rights, in exchange for a one-time $ 175 million payment for Sony and paid up to $ 35 million for each Spider movie -Man's future, and endlessly receive 5% of their previous Spider-Man movie revenues), with Marvel increasingly reducing their $ 35 million payout to Sony if Spider-Man: Homecoming earned more than $ 750 million.
Television
Broadcast
In June 2010, Marvel Television was launched with Jeph Loeb as head. In July 2012, the division had a discussion with ABC to create an event set at MCU, and in August, ABC ordered a pilot for an event called SHIELD , with The Avengers i> writer/director Joss Whedon involved; it was renamed to Marvel Agent SHIELD In January 2014, the Marvel's Agent Carter series was announced, joining the Agent SHIELD at ABC, while placing the pilot order for the half hour direct action comedy series, Marvel Damage Control , was revealed in October 2015. While talking about Marvel potentially making a comedy series, Loeb said in January 2016 that Marvel always felt humor should be part of whatever they produce, though it may fit better in darker genres like Daredevil and Jessica Jones do, while also "grounded and real". He adds, "There are moments of carelessness that exist in life that you need to be brought to the table, or else it just becomes very oppressive... If you will [explore the comic book elements], it's always a good idea to make sure the audience realizes that, yes, that's funny too. "
In May 2016, after ABC canceled Carter Agents and left Marvel's Most Wanted, ABC Entertainment's president Channing Dungey said that Marvel and ABC are working together, looking for "a series that will benefit both brand "move forward. In November 2016, Marvel and IMAX Corporation announced Marvel's Inhumans , based on a species of the same name, after a feature-driven movie was removed from Marvel Studios slate. The first two episodes of the series were set to premiere at the IMAX theater in September 2017 for two weeks, before airing on ABC with the rest of the series. Ben Sherwood, president of the Disney-ABC Television Group, said, "We have worked very carefully with our friends at Marvel Studios - and this is a tipping point - to ensure that our calendar-wise and content-wise increase only" MCU; This series of theater debut is given a deadline not to interfere with the launch of any Marvel Studios movies - this drama series will take place between the Spider-Man: Homecoming and Thor: Ragnarok releases . The deal was originally suggested to Marvel by IMAX after they held a successful IMAX event with Game of Thrones in 2015. Sherwood described it as "a fourfold victory - a victory for IMAX, a victory for Marvel, a victory for ABC Studio and victory for ABC to launch the show in an innovative and attention-getting way "in an increasingly crowded marketplace. Sherwood hopes this will be the first of "some innovative ways to launch [television] programming."
Online stream
In October 2013, Marvel is preparing four drama series and a miniseries, for a total of 60 episodes, to be presented to video on demand services and cable providers, with Netflix, Amazon and WGN America expressing interest. In November 2013, it was announced that Disney would be providing Netflix with live-action series based on Daredevil, Jessica Jones, Iron Fist, and Luke Cage, leading to a miniseries based on Defenders. Disney CEO Bob Iger stated that Netflix was chosen to broadcast the event, "when Disney realized it could use streaming services as a way to grow character popularity". He added that, if the characters were proved popular, they could be a movie screen. Loeb later stated that Marvel was not "interested in making four pilots and then hoping someday that they can all get together." Netflix really understands what we want to do. "They are very open to directors who may not have the same chance on the broadcast television. "The idea of ​​having all 13 episodes at one time, especially in series, is very interesting." Loeb also added that the four selected characters "all had previous relationships and all grew up in the same kind in New York [in comics]. So it lends itself to the world, does that mean the event will be "Not the same. They can not. Characters have different problems, different problems, different feelings about them... the example I keep giving is that I can not think of two movies that are more different in tones than The Winter Soldier and Guardians of the Galaxy . However, if you watch them back to back, they feel very Marvel. They feel very like, 'Oh, that's still the same universe as mine. '"
Quesada was confirmed in April 2014 that the Netflix series will be set in MCU. Loeb explains that "In the Marvel universe there are thousands of heroes of all shapes and sizes, but the Avengers are here to save the universe and Daredevil is here to save the environment... It happens in the Marvel Cinematic Universe, all connected. that does not mean that we will look in the sky and see [Iron Man] That's just a different part of New York that we have not seen in Marvel movies. "In January 2015, Netflix COO Ted Sarandos said Netflix plans to release the Marvel series around one year apart from the release of Daredevil ' in April 2015. A year later, Sarandos noted that the release schedule of the Marvel Netflix series relies on "long production times and posting times In some cases, when we have a crossover character, it makes it more difficult to manage production.This is not the goal to spend more than one or two [ every] year... The tricky one is really Defender . The defender's production schedule ' will determine many of the 2nd and 3rd outputs of those events. "He also noted on the potential spin-off that" all characters in the universe can also spin out "into their own series at some point, with Netflix's reservations Marvel's The Punisher, spin-off from > Daredevil , in April Sarandos later stated that Netflix tries to close the gap between the Marvel season releases but will always prioritize the series quality for higher release amounts per year.He also said that Netflix is ​​open to exploring MCU outside series of Defenders , including crossover potential with Marvel ABC series.
In August 2016, Marvel announced that Marvel's Runaways had received a pilot's order from Hulu, eventually receiving a 10-episode order in May next. In July, Loeb confirmed the series will take place at MCU saying, "It all lives in the same world, how it is connected and where it is connected and what gets connected remains to be seen." He added that the characters will not care about other actions in the universe, but rather focus on their own problems. This viewer allows Josh Schwartz and Stephanie Savage to deal with concepts like superheroes and fantasy without explaining it to the audience, as they are already established in MCU, while still focusing on their own character, which they describe as "liberating". Also that month, it was announced that Marvel and Netflix would finish production on 135 episodes by the end of 2017, making the deal the largest television production commitments in New York State. Production for different series has involved 500 local vendors and small businesses for various stages of development, and has required over 14,000 production-related employees. In November 2017, Disney sought to develop a new Marvel television series for their planned streaming service.
Cable
In April 2016, ABC's freeform cable network announced Marvel's Cloak & amp; Dagger , based on characters with the same name, in the 2018 direct sequence. The network confirmed that this series would be "its first venture into the Marvel Cinematic Universe", and described the show as a "superhero love story," a premise called Variety called a "fitting fit for Freeform" targeted network of "Becomers" (14-34 age demographics). The younger-skewing content was followed by Marvel's New Warriors comedy series ordered in April 2017, with Freeform executive Karey Burke saying, Marvel "is beginning to see our strength with young adults and together we can create a pipeline for content that is specific to our viewers who feel younger than what they do on other channels... It's important for both of us to find the right characters that feel like they're going to talk directly to the Freeform audience.The Avengers wouldn work in here but the Avengers work here. "Loeb notes that it's" interesting "for Marvel" to be able to explore the world of heroes and how it affects someone who tries to figure out who they are as opposed to already knowing who they are and now their whole lives must turn left. That's the journey we're going to do with this character "in Cloak & amp; Dagger , New Soldiers and Hulu Runaways . In November 2017, it was announced that New Warriors will no longer air on Freeform and are shopping to other networks.
Crossover to show movies
Agent of S.H.I.E.L.D. executive producer Jeffrey Bell revealed in the PaleyFest 2014 panel that producers and authors can read scenarios for the upcoming MCU movie to find out where the universe is going. He notes that because the movies have to be "big" and move "quickly through lots of big pieces", it's beneficial for movies to have the television series fill in "gaps" of anything to them. Its executive producer Jed Whedon explains that every Marvel project is meant to stand on its own first before there is a bond, and notes that this series should be aware of the film division's plan not to interfere when introducing someone or something to the universe. Bell says this is preferred so that people who do not watch movies can still follow the series, and vice versa. Joss Whedon noted that this process "unfortunately just means TV shows got, you know, the rest." He stated that, for example, the creative team of the series originally wanted to use Loki's sticks from The Avengers but could not because of his plan for it in Avengers: Age of Ultron.
In April 2014, Quesada stated that, after connecting with themselves, the Netflix series will connect with movies and other television series. In October 2014, Feige said a "definite" opportunity exists for characters in the Netflix series that appear on Avengers: Infinity War. In March 2015, Loeb talked about Netflix's ability to crossover with ABC movies and series, saying, "As it is today, in the same way that our films began as self-contained and then when we had to The Avengers , it becomes more practical for Captain America to do a little crossover to Thor 2 and for Bruce Banner to appear at the end of Iron Man 3 . get it. The audience needs to understand who all these characters are and what the world is before you then start boisterous ". In September 2015, Feige outlined the films that referred to the television series, saying "I think it is unavoidable at some point... The schedule is not always suitable to make it possible. Easier to [show].They are faster and faster and produces things faster than us, which is one of the main reasons you see the impact of Winter Soldier or Avengers: Age of Ultron in showing... at the time we start making movies, they will be mid-season.When our movie comes out, they will [start next season] So finding the time for that is not always easy.
Loeb spoke further on this issue in July 2016, repeating the scheduling problem by saying "if I film the television series and it will last for six months or eight months, how will I get [a television series actor] to get in the movie?" He noted that this would not be much of a problem if the characters made a very small cameo appearance, but explained that Marvel was not interested in brilliant acting and easter eggs just for the sake of fan service, which could detract from the story being told; "Since I am often reported by you for saying #ItsAllConnected, our feeling is that connections are not just whether someone is walking into a movie or walking out of a television show.It is connected to the way the show came from the same place, that they are real, that they on the ground. "Eric Carroll, producer of Spider-Man: Homecoming, felt that with the introduction of Queens-based Spider-Man to MCU," it would be nice "to mention the Manhattan-based Defenders, adding," This obviously the card I want to see is played, if not sooner than later. "
In January 2017, Vincent D'Onofrio, who described Wilson Fisk at Daredevil, said he "would love to switch to the movie, but I think that's pretty much said it will not happen. a very long time. "D'Onofrio cites the previous Feige reason as well as the fact that the films are already having difficulty" bringing great characters in terms they have to serve in writing "and adding characters from the television series would be" too many characters " film "trying to figure out how to be more individualized and at the same time keeping The Avengers away." In March 2017, Anthony Mackie, who plays Sam Wilson/Falcon in the film, feels a cross between the film and the television series "will not work at all" considering they are "different universes, different worlds, different companies, designs different "and that" Kevin Feige is very specific about how he wants the Marvel Universe to be seen in the movie world. " In May, Feige noted that the characters that appear in the television series will not always exclude them from appearing in a movie, adding that "at some point, there will be a crossover, crossover, repetition, or something." Regarding the potential of Avengers to study in movies that Phil Coulson is alive, Loeb states, "This must be something that will be solved, and it can be solved in a very surprising way."
Loeb said in July 2017 that Marvel Television had no plans for the series to cross across the network. Especially for the same theme Cloak & amp; Dagger , New Soldiers , and Breakout , all dealing with young heroes, Loeb noted "You'll see things that are commenting on each other; we try to touch bases wherever we can... things that happen in LA [where Runaways is set] will not affect what's happening in New Orleans [where Cloak & Dagger organized]... Being aware of it and trying to find a way to be able to discuss in a sensible way. "He added in October that the scheduling of each series factor is why crossovers between them are harder to withdraw, and that" feelings "the network needs to be considered. He also talked about why the television series did not show the Avengers Tower as it appeared in the movie when they portrayed New York City, and stated that Marvel Television wanted "less specifics" about the relationship of television characters to towers because it "helps the audience understand that this can be in every street corner "and that the characters can be in an area of ​​town where you will not be able to see the tower, even though it's there. In June 2018, talking about how the MCU television series will be affected by the events of Avengers: Infinity War, Loeb noted that "Most of our stories will take place before Thanos clicks his fingers. with production and when we tell our story versus when the movie comes out. "
Other media
In 2008, the first official comic was released. Quesada outlines his plans for expanding MCU into comic books, saying, "MCU [comic] will be a story that is set in the continuity of the film. [They] are not always a direct adaptation of the movie, but maybe something that goes off-screen and mentioned in the movie. Kevin Feige is involved with this and in some cases film-writers may be involved [also.] "Marvel Comics works with Brad Winderbaum, Jeremy Latcham and Will Corona Pilgrim at Marvel Studios to decide which concept to take from Marvel Comics Universe to the Marvel Cinematic Universe, what will be shown in the comic tie-in, and what to leave for the movie. Marvel has clarified which of the tie-in comics are regarded as the official canonical MCU story, with the rest only inspired by the MCU, "where we can show off all the characters from the film in costume and in comic form."
In August 2011, Marvel announced a series of live-to-video short movies titled Marvel One-Shots, a name taken from the label used by Marvel Comics for their one-shot comic. Co-producer Brad Winderbaum said, "This is a fun way to experiment with new characters and ideas, but more important is the way for us to expand the Marvelic Cinematic Universe and tell stories that live beyond our feature flow." Each short film is designed to be an independent story that provides more background for the characters or events introduced in the film. In July 2012, D'Esposito stated that Marvel was considering the idea of ​​introducing an established character who may not be ready to bring their own feature film on the upcoming One-Shots, stating, "There is always the potential to introduce characters." We have 8,000 of them, and they can not all be on the same level.So there may be some that are not so popular, and we introduce them [in short] - and they take off I can see that happening. "
In March 2015, Marvel Vice President of Animation and Production Development, Cort Lane, stated that the animated tie-in for the MCU is "in the works". That July, Marvel Studios partnered with Google to produce a fake news program WHIH Newsfront with Christine Everhart , a series of YouTube videos in the universe that serve as a center for viral marketing campaigns to promote movies and the universe. In December 2016, the six-part web series, Marvel SHIELD Agent: Slingshot , was revealed, which debuted on ABC.com on December 13, 2016. It follows Elena "Yo-Yo" Rodriguez on a secret mission, shortly before the start of the fourth season, with Natalia Cordova-Buckley repeating her role.
Business practices
Marvel Studios developed specific business practices to create a shared universe, including selecting filmmakers who were considered "off the left", given their previous work. Feige commented, "You do not have to direct a gigantic huge visual effects movie to do great giant visual effects movies for us.You just have to do something amazing," "It works well for us when we've taken people [like Jon Favreau, Joss Whedon, Kenneth Branagh, and the Russo brothers,] who have done very, very good things.Very rare is one of the things that a great superhero blockbuster giant movie. " This studio is looking for filmmakers to hire who can guide movies. When hiring a director, the studio usually has a "core idea of ​​what we want", presented to potential directors during several meetings to be discussed and further developed. "And if for three or four or five meetings they make it better than what we originally spewed out to them, they usually get the job", according to Feige. Then expanding this process, Feige explained that before speaking to any director in the film, Marvel Studios often incorporates the "guidebooks" of influences from comics and art by Marvel's visual development department, to create a visual template for the film. This is put together at the company retreat, which is held studio every "18 months or so" to plan and develop the MCU phase. However, these guidebooks are not always shown to directors. Sometimes Marvel would prefer to let the director offer their own ideas first.
Scott Derrickson did not see a lookbook for Doctor Strange instead of composing his own presentation, with his own concept of art and storyboard and the professionals he hired, to sell himself and his vision of the film to Marvel. Instead, Marvel shares some different ideas for what Thor: Ragnarok can be with the film-making candidate, who then goes on and develops what they think it should be from the movie. Taika Waititi created a sizzle reel using clips from other films to present her vision based on Marvel ideas, a practice that Marvel forbids because "it can often be terrible". However, Marvel thought that Waititi was "extraordinary". Derrickson and Waititi were eventually hired for the films. For Captain America: The Winter Soldier, Joe and Anthony Russo met with the studio four times during the two months before they were hired, where they "continue to get more and more specific about what our vision is," compile " video references, storyboards, script pages, anything.We love a 30-page book that has everything we do with characters, from movie themes to movie tones to combat, styles for what we love about characters and what we do not like ". This means that by the time they are hired they've "found the movie".
When the studio hired Kenneth Branagh and Joe Johnston to direct Thor and Captain America: The First Avenger , respectively, it made sure the two directors were open to the idea of ​​a shared universe. and includes the Avengers set-up scenes in their movie. Joe Russo stated, "It's an interesting component of [combining references to the larger universe]. 'What can we set for the future?' You are constantly issuing ideas that not only affect your movie, but may have a ripple effect that affects other films... This is a strange tapestry of writers and directors working together to create this organic, sort of universe. " Anthony added, "The great thing about Marvel [Cinematic Universe], just like the publishing of [the arm], it is a vast and interconnected universe, where characters will rise and fall, so to speak, and submit to other characters. As the cinematic universe moves forward, you may begin to see a cinematic universe adopt the same pattern, as the publisher has, where there is a closure with several characters and a new beginning with another character. "He added that, for the directors to" match " in Marvel, they must understand how to "take a bigger story and make an issue of it," but stay connected.
In allowing directors and writers to work in the concept of the universe with Marvel, Joe Russo says that Feige has "big pieces that he knows he wants to wake up, but the way you get there is open to interpretation and improves a bit." For Russos at The Winter Soldier , they have to deal with the idea S.H.I.E.L.D. infiltrated by Hydra, with Joe saying, "how we get there is up to us and I think why Marvel has been so successful is because this is a clear plan, that everything is interconnected and they build emotional capital with every movie you can trade in the next movie. "Joe then explains that once every creative team of the film" comes up with what concept we want to do "for a movie, then we will ask about whether this will interfere with the storyline in other films. Or, what happened in the movie, can we pull some into this movie? That's where you start looking for linkages, but it's important from the start that the concept is made in bubbles because you have to protect the idea, it must be driven by the story. Kevin... always in the mindset "let's make this movie now and worry about the next movie when it comes."
Loeb explains that Marvel Television sees "ourselves as producers working to support our viewer vision, but we are involved in every aspect of production - whether it's in the author's room, editing on set, casting - every step of production goes through Marvel's team to tell the best story we can. "He added that the studio can work on multiple series on different networks and platforms because" it just requires us to make sure there's always someone from Marvel there to help guide the process. "
Marvel Studios also began signing their actors for several films, including the signing of actor Samuel L. Jackson to an unprecedented "nine" movie contract. In July 2014, Feige said that the studio had all the actors signing contracts for multiple films, with the norm for 3 or more, and a 9 or 12 movie deal "less often". The contract actor also featured a clause that allowed Marvel to use up to three minutes of actor performance from one movie to another, which Marvel described as "bridging material". On Marvel Television, actors like Charlie Cox (Matt Murdock/Daredevil in Daredevil) and Adrianne Palicki (Bobbi Morse/Mockingbird at Agent SHIELD ) on contract are required to perform in Marvel movies if asked. In May 2015, after starring as Claire's Temple in the first season of Daredevil, Rosario Dawson signed with Marvel to return for the second season of the series as part of an "exclusive TV deal" which also enabled him to perform in the series Other Netflix Marvel, including Jessica Jones and Luke Cage . Dawson explains that he signed a contract with Marvel for one year at a time, for a certain number of episodes, and found out which episode series was closer to the time of filming.
In August 2012, Marvel signed Joss Whedon to an exclusive contract until June 2015 for movies and television. With the deal, Whedon will "contribute creatively" to Phase Two of the MCU and develop the first television series in the universe. In March 2013, Whedon expanded his consulting responsibilities, saying, "I understand what Kevin [Feige] wants and where he is headed, and I read scripts and watch cuts and talk with directors and writers and give my opinion. Sometimes there may be writing, but I'm not trying to get anyone's soup, I'm just trying to help. "Whedon then explained that" Because the story has been approved and everyone knows what we do with Avengers 2 , we can really put it down.This is not like anyone said "well i do not know, what if i need it? "It's like" doing this is a hassle for us, while doing this will really help us. "... You want to honor the last movie event but you do not want to be grateful to them, as some people will see Avengers [: Age of Ultron] who did not see any of the movies between or even Avengers 1 . "He also finds working on television and doctoring scripts to be" a great training place [s] to handle this... because you are given lots of pieces and told to make it suitable - even if not. "
For the Russo brothers and writers Christopher Markus and Stephen McFeely working on Avengers: Infinity War and Phase Three they saw the "line of Winter Soldier," through Civil War , right to Infinity War , with movies like Doctor Strange and Thor: Ragnarok laying the ground for "culmination" in Infinity War . Next, they talked "to the directors and other Phase 3 writers almost every week, to make sure everything was marching right." Similarly, when developing the crossover miniseries of The Defenders, showrunner Marco Ramirez consults with the creators of all individual Marvel Netflix series, after they read each script for The Defenders and provide insight into world of individual characters. In April 2017, along with his announcement that he returned to write and direct the Guardians of the Galaxy Vol. 3 , James Gunn reveals he will work with Marvel "to help design where this story goes, and ensure the future of the Cosmic Universe is as special and authentic and magical as we have made so far."
Maps Marvel Cinematic Universe
Featured movie
Television series
Short movie
Digital series
Comic book
Recurrent recording and characters
List indicator (s)
- This table includes characters that have appeared on some MCU media.
- Dark gray cells indicate characters have not yet appeared on the media.
- A P shows a new view only on the photo on the screen.
In addition, Paul Bettany is the first actor to describe the two main characters in the universe, voicing Tony Stark's artificial intelligence, J.A.R.V.I.S. in the film Iron Man and Avengers, and portray Vision in the movie and Captain America: Civil War. Stan Lee, creator or co-creator of many characters seen on MCU, has a cameo appearance in all movies and television series except Inhumans . In Iron Fist, he revealed his on-set photo in the Marvel Netflix series as the NYPD Captain Irving Forbush. His Cameo at Guardians of the Galaxy Vol. 2 saw Lee appear as an informant to the Watchers, discussing previous adventures that included Lee's brilliant acting in other MCU films; he specifically mentioned his time as a FedEx delivery man, referring to Lee's cameo at Captain America: Civil War. It recognizes fan theories that Lee might portray the same character in all his brilliant acting, with writer and director James Gunn noting that "people thought Stan Lee was [Uatu Watcher] and that all this brilliant acting was part of him as a Watcher. So, Stan Lee as a guy who works for Watchers is something I think is fun for MCU. "Feige added that Lee" is definitely there, you know, above and apart from the reality of all the movies.So the idea that he can sit there in the cosmic pit stop during the gate jump order in Guardian ... really says, so wait a minute, he is the same character that appears in all these films? "
Music
Movie soundtrack
Television soundtrack
Singles
Reception
Jim Vorel from Herald & amp; The so-called Marvel Cinematic Universe "complicated" and "impressive" reviews are called Marvel Cinematic Universe, but say, "More and more heroes are getting their own movie adaptation, the entire universe is becoming increasingly confusing." Kofi Outlaw of Screen Rant stated that while The Avengers succeeded, "Marvel Studios still has room to improve their approach to building a film together in the universe." Some reviewers criticize the fact that the desire to create a shared universe causes films that do not survive by themselves. In his review of Thor: The Dark World , Forbes critic Scott Mendelson likens the MCU to "the glorified television series", with The Dark World being " stand-alone episodes "containing mythological distances. "Collider's Matt Goldberg considers that while Iron Man 2 , Thor and Captain America: The First Avenger is the quality of production," they never really, really belongs to them. own movie ", feeling that the plays rotate into SHIELD or an introduction to The Avengers drag the movie's narration.
The MCU metaphor as "the biggest TV show in the world" is discussed again, after the release of Captain America: Civil War, by Todd VanDerWerff of Vox, who feels that Film in particular highlights Marvel's success with The model, by saying, "Seen with complete isolation, the path of Captain America: Civil War makes little or no sense... [but] when you think about where [Captain America] has been in Marvel's previous films... his stubbornness about being a subject of scrutiny makes far more sense. "VanDerWerff goes on to say that when thinking about MCU as a television series, many of the" common criticisms people tend to take that level take on new contexts "such as complaints that movies are formulas, the lack of a "visual spark", or "shoehorn in the story element." It is "necessary to organize future films," all of the characteristics that are "fairly typical on television, where the influence of the director is much lower than that of a da in showrunner ", in this case, Feige. Comparing the movie to the Game of Thrones series in particular, VanDerWerff notes that every solo movie examines "on the various characters and side stories of each, before bringing everyone together at the end (or, rather, Avengers film), "with the Guardians of the Galaxy equivalent to the character of Daenerys Targaryen -" both separated by distance from others. "He noted that this format is an extension of the early" movie-like "movie franchise such as Star Wars , as well as the comic format on which movies are based. "I'm saying all this does not show that a movie franchise that resembles a TV series is a good trend", VanDerWerff concludes, "Since I generally enjoy Marvel movies, I am disappointed with the possibility that their special shapes might take during the film industry... But I also do not think it is the end of the world if Marvel continues... there is a reason why TV has stolen so many cultural conversations over the last few decades.There is something very interesting about how the media tell a story when it is good, and if nothing another, Marvel's success shows the movie world can learn from it. "
Following the conclusion of one season of Agent SHIELD , Mary McNamara at the Los Angeles Times praised the relationship between the series and the film, stating that "no television has literally married the film, fills the back story and creates a liaison network of the franchise's ongoing film... [ SHIELD Agents ] now is not only a very good show in itself, it is part of multi-platform countries Marvel. "It faces a future of perpetual reinvention, and it puts it in the first car to shake off a television roller-coaster ride toward the possibility of world domination." Terri Schwartz of Zap2it agrees with this sentiment, stating that "the fact that [ America: The Winter Soldier ] greatly affects this event is a game change in terms of how film and television media can be intertwined ", though" the error seems to be that the Agent of SHIEL D must wait until The Winter Soldier ' s release â €, which caused a lot of criticism.
In January 2015, Michael Doran from Newsarama and Graeme McMillian from The Hollywood Reporter had a "point-counterpoint" debate in response to the first Ant-Man trailer. Doran stated, "Marvel has been raising a high sooo bar that not only allows other movies to finish under the [MCU] bar, we're all overdone and maybe even eager to over-react to the first thing it does not delete it". McMillian replied, "At this point, the Marvel brand is such that I'm not sure I can offer something like [trailer] without it looks like a devastating disappointment... part of the Marvel brand is that it's no offers the kind of run-of-the-mill superhero movie you're talking about, that it's... at least quite different to tweak and play with the genre somehow....The fact that there is annoyance about this trailer... well, okay... suggest to me that the audience is expecting something to knock their socks off. "Doran concludes," That seems to be the point here - fans' expectations now have everything for Marvel Studios... [and] Marvel is will eventually waver. "
After looking at the Yellowjacket depiction at Ant-Man , the antagonist of the film, McMillian noted,
It's no secret that Marvel Studios has a bit of a problem when it comes to offering interesting characters to their heroes to fight... [those] criminals generally fall into one of two camps. There is an Unstoppable Monster... or there is a Professional White Person In Suit With Ego... No matter which of the above criminal groups fall, they share a common purpose: crime . The motivation for evil may be different - though, always, they fall under the umbrella of 'false beliefs in a bigger good that does not exist' - but that really does not matter, because without fail, there will be very little time in the movie to really really exploring those motivations, which means that for all intents and purposes, criminals are evil for the reason of plot needs and little else... The strange thing about this is that Marvel comic books offer a number of beautiful, bad guys colorful ones who can step out of the above parameters and offer an alternative to home-ridden enemies already familiar (and arguably bored)... In future films, we can only hope [they] are treated in such a way that their bizarre flags are allowed to fly free.
After the release of Jessica Jones , David Priest at c | net writes about how the series saves "Marvel from herself... Jessica Jones takes a big step forward in terms of themes, crafts and diversity.This is the first good story, and the second super hero show. for the first time, the MCU seems to be important.Our culture needs a story like this.This is hoping Marvel gets them to come. "For Paul Tassi and Erik Kain from Forbes, watching the series made them question the MCU, with Cain feeling that "a morally complex, violent, dark world Jessica Jones has no place in MCU... now, MCU is holding back shows like Jessica Jones and Daredevil , while the shows do not make any contribution to the MCU. "Tassi goes a long way to wondering what the" point of the Marvel Cinematic Universe "is, lamenting the lack of major crossover in the franchise since Winter Soldier disclose on Agent of SHIELD , and says that Jessica Jones is "very far from the world of The Avengers , it may also not be in an entirely universe... [I] really do not understand [MCU] intent if they will keep everything separate in these little boxes ". In contrast, Eric Francisco of Inverse calls Jessica Jones 'lack of blatant connections to MCU' the main advantages of the show.In addition to showing how physically wide the scope of the actual MCU is, Jessica Jones also proves the thematic durability of MCUs. "
In April 2016, Marvel Studios revealed that Alfre Woodard would appear in Captain America: Civil War, which had been selected as Mariah Dillard at Luke Cage the previous year. It "arouses the hope that Marvel can unite its film and Netflix realm", with "one of the first and strongest connections" between the two. However, Civil War writers Christopher Markus and Stephen McFeely revealed that Woodard would instead portray Miriam Sharpe in the film, explaining that he had been thrown on Robert Downey's advice, Jr., and they had not learned from his casting on > Luke Cage until afterwards. This is not the first instance of actors who play a role in various roles in MCU, but this casting is called more "significant", and seen by many as a "disappointing" indication of "growing gap" and "lack of even more satisfying cooperation" between Marvel Studios and Marvel Television following the corporate reshuffle of Marvel Entertainment in September 2015.
Speaking with the setting of the 1990s Captain Marvel, "the first full-period part of MCU since Phase One's Captain America: The First Avenger in 2011," Richard Newby of The The Hollywood Reporter feels the return of younger versions of some of the characters introduced and killed in previous films "opens [ed] the MCU in a whole new way and expands the franchise spell of 'all connected'. " Speaking specifically to Clark Gregg's appearance as Agent Phil Coulson in the film, Newby noted the appearance of "not really improving the relationship between Marvel's film and TV division, [but] strengthening the connectivity network and the feeling that this character is still important in the grand scheme of the film plan Marvel. "He also hopes that the continuity of the Agent of SHIELD will be retained at Captain Marvel , mainly because Coulson has dealt with Kree in the series. Newby also added that switching to different time periods will help Marvel Studio "retain this cinematic universe for the next 10 years" by allowing them to repeat some of the previously used genres, since they can then feel "fresh" and have "different rules and different restrictions, "as well as allowing them to build material defined in television series such as Carter Agents. He concludes, "Marvel Studios has all the sandboxes to play, but, for the necessary reasons, most have chosen to remain in a small corner to overthrow the audience in these concepts.Now the base has been laid, an opportunity for exploration. and the front-of-the-line television, with Captain Marvel leading the way.Whereever Marvel Studios plans to take the MCU in the future, it's refreshing to know that his past is vast and filled with endless possibilities. "
Cultural impact
Other studios
After the release of The Avengers in May 2012, Tom Russo of Boston.com notes that apart from the occasional "novelty" occasionally like Aliens vs. Predator (2004), The idea of ​​a shared universe is almost unheard of in Hollywood. Since then, the model of the shared universe created by Marvel Studios has begun to be replicated by other film studios that hold the rights to other comic book characters. In April 2014, Tuna Amobi, a media analyst for Standard & amp; Poor's Equity Research Services, stated that in the previous three to five years, Hollywood studios began planning "megafranchises" for years to come, opposing to working one blockbuster at a time. Amobi added, "Many of these superhero characters are left there to collect dust, and Disney has proven that this [approach and genre] can be a gold mine." However, with the additional studio now "playing megafranchise games", Doug Creutz, media analyst for Cowen and Company, feels the attraction will eventually die for the audience: "If Marvel will make two or three movies a year, and Warner Brothers will be doing at least a movies every year, and Sony will make a movie every year, and Fox will do a movie every year, can everyone do well in that scenario? I'm not sure they can. "In March 2018, Patrick Shanley from The Hollywood Reporter is of the opinion that "the main difference between regular franchises, such as the The Fast and the Furious or Pitch Perfect movies, and the shared universe is the number of plans and links go into each individual movie.It's too easy to make a movie that's only there for the purpose of preparing an installment of d
Source of the article : Wikipedia
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