General Mills, Inc. , is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It's headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Gold Medal flour, Homegrown Annie, Betty Crocker, Yoplait, Colombo, Totino, Pillsbury, Old El Paso, HÃÆ'¤agen-Dazs, Cheerios, Trix, Cocoa Puff, and Lucky Charms. Its brand portfolio includes more than 89 other US brands and various category leaders worldwide.
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Histori
Perusahaan Washburn-Crosby
The company can trace its history to Minneapolis Milling Company , founded in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power to a plant operating along the west side of Saint Anthony Falls on the Mississippi River in Minneapolis, Minnesota. Cadwallader C. Washburn acquired the company not long after it was founded and employed his brother William D. Washburn to assist in the development of the company. In 1866 Washburns broke into the business itself, building a Washburn "B" Mill at the waterfall. At that time, the building was considered so large and the result was so vast that it was impossible to defend itself. However, the company succeeded, and in 1874 he built the larger Washburn "A" Mill.
In 1877, the mills entered into a partnership with John Crosby to form Washburn-Crosby Company , producing Winter Wheat Flour. That same year, Washburn sent William Hood Dunwoody to England to open the spring wheat market. Dunwoody succeeded and became a silent partner.
In 1878, the factory "A" was destroyed in a blast of flour dust along with five nearby buildings. The next fire caused the death of 18 workers. Construction of a new plant is about to begin. Not only is the new factory safer but also capable of producing higher quality flour after the old millstone is replaced with automatic steel rollers, the first one is used.
In 1880, the Washburn-Crosby flour brand won gold, silver and bronze medals at the Millers International Fair in Cincinnati, causing them to launch the Gold Medal brand.
In 1924, the company stepped in to take over the failed Twin Cities radio station, WLAG, changing its name to WCCO (from Washburn-Crosby Company).
Establishment
General Mills was founded in June 1928 when Washburn-Crosby President James Ford Bell incorporated Washburn-Crosby and 28 other factories.
In 1928, General Mills acquired the Wichita Mill and Elevator Company from industrialist Frank Kell from Wichita Falls, Texas. With sales, Kell earns cash plus shares in the company.
The newly merged company paid dividends in 1928, and went on uninterrupted dividends since then - one of only a few companies paying dividends every year since then.
Merchandising and television support
Beginning in 1929, General Mills products contain boxed coupons, known as Betty Crocker coupons, with varying point values, which can be redeemed for discounts of various household products featured in the widely distributed Betty Crocker catalog. The coupons and catalogs were discontinued by the company in 2006. A similar program, Box Tops for Education, in which coupon icons are cut from various General Mills products can be exchanged by schools for cash, beginning in 1996 and still active.
General Mills sponsored the popular radio show The Lone Ranger in 1941. The show was then taken to television, and, after 20 years, their long-term sponsor ended in 1961.
Beginning in 1959, General Mills sponsored the Rocky and His Friends television series, which became known as The Bullwinkle Show . Until 1968, Rocky and Bullwinkle were featured in various advertisements for General Mills. General Mills also sponsored a Saturday morning cartoon from Total TeleVision production studio, including Tennessee Tuxedo. The company is also a sponsor of the ABC West series The Life and Legend of Wyatt Earp , starring Hugh O'Brian.
Aeronautics Research Division and Electronic Division
In 1946, General Mills established their Aeronautical Research Division with chief engineer Otto C. Winzen. This division develops high-altitude balloons together with the United States Naval Office, Naval Research (ONR), such as the Skyhook balloon.
The General Mills Electronics division is developing a submersible DSV Alvin , which is well known for being used in investigating the wreckage of the Titanic ship between other deepwater exploration missions.
Diversification: toys and restaurants
The first attempt of General Mills took to the toy industry in 1965. The company purchased Rainbow Crafts, which is a Play-Doh producer. The company's purchase of General Mills was large enough to bring production costs down and triple the revenue.
General Mills came out with "Monster Cereals" in the 1970s. Cereals are now produced and sold seasonally around Halloween.
In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills entitled General Mills Restaurants was developed to take over the Red Lobster chain. In 1980, General Mills acquired California-based Earth Baik food restaurant chain. GM eventually turns the restaurant into another chain restaurant they operate, like the Red Lobster. In 1982, General Mills Restaurants established a chain of new Italian-themed restaurants called Olive Garden. Another themed restaurant, China Coast, was added before the entire group played to General Mills shareholder in 1995 as Darden Restaurant.
During the same decade, General Mills ventured to start, starting General Mills Specialty Retail Group. They acquired two apparel and apparel companies, Talbots and Eddie Bauer. The acquisition was short-lived. Talbot was bought by a Japanese company, later known as JUSCO, and the Spiegel company bought Bauer. Spiegel later declared bankruptcy, but Bauer still remains, albeit in a smaller presence in the United States today.
From 1976 to 1985, General Mills went to court as the parent company of Parker Brothers, which holds the rights to the brand name and game idea of ​​the Monopoly board game, claiming that the so-called Anti-Game monopoly of a professor of economics violates their trademarks. The dispute was extended until the US Supreme Court, which voted against them, said that while they have exclusive rights to the game of Monopoly, they can not prevent others from using the word "monopoly" in the name of the game.
In 1985, the General Mills toy division was separated from its parent as Kenner Parker Toys, Inc. There are many potential acquirers of this business but it is floating on the stock exchange with shareholders of General Mills getting equal shares in Kenner Parker. This is more efficient tax for General Mills.
Recent history
In 1990, a joint venture with NestlÃÆ'Â Â © S.A. the so-called Cereal Partners formed that markets cereals (including many General Mills cereal brands) outside the US and Canada under the name NestlÃÆ'Â ©.
In 2001, the company bought Pillsbury from Diageo, although it was officially described as a "merger".
Since 2004, General Mills has been producing more targeted products to the health-conscious ranks of consumers. The company has chosen to change the whole course of breakfast cereals into whole grains. The company also started producing their children's cereals with little sugar. General Mills has reduced the sugar level for all cereals advertised to children up to 11 grams per serving. Recent marketing for children includes Millsberry advergame , a virtual city that includes games featuring General Mills products. This site was launched in August 2004 and lasts until December 2010.
In April 2011, General Mills announced that it would divert all the 1 million eggs used annually to free cages.
General Mills ranked # 181 on the Fortune 500 list of the largest American companies, 161 by 2015 and is the third largest consumer of food products in the United States. During June 2012, the company's vice president for diversity stated that General Mills opposed the Minnesota amendment that prohibits gay marriage, stating that the company values ​​"inclusion". The company receives positive feedback for its establishment that may draw people into its global workforce.
The company announced in September 2014 that it will acquire organic food producer Annie's Inc. at a cost of approximately $ 820 million, as part of a strategy to expand the US natural food market. In October 2014, General Mills announced plans to cut 700 to 800 jobs, mostly in the US, in a corporate restructuring planned to be completed by the end of 2015.
In 2015, on the grounds of climate change, General Mills pledged to reduce greenhouse gas emissions by 28 percent for 10 years. In December 2016, the company announced it would restructure, divide it into four business groups on a global basis, and cut 600 jobs.
In February 2018, the company entered the pet products industry, paying $ 8 billion to buy Blue Buffalo Pet Products, Inc.
Technical milestone
- 1930s: General Mills engineer, Thomas R. James, invents a puff shotgun, which expands or changes the shape of the cereal into a bulging form. This new technology was used in 1937 to make Kix cereal and in 1941 to create Cheerioats (now known as Cheerios).
- 1939: General Mills Engineer Helmer Anderson creates an Anderson sealer. This new device allows the bag of wheat sealed with glue, not just tied with rope.
- 1956: General Mills makes a tear strip to open the package easily. â € <â € <
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Corporate governance
As of April 2010, the company's management includes:
- Kendall J. PowellÃ, - Chief Executive Officer; Chairman of the Board
- Y. Marc Belton: Executive Vice President, World Health, Brand, and New Business Development
- John ChurchÃ, - Senior Vice President, Supply Chain
- Jacqueline R. Williams-RollÃ, - Senior Vice President, Global Human Resources
- Peter C. Erickson - Senior Vice President, Innovation, Technology, and Quality
- Ian R. FriendlyÃ, - Executive Vice President; Chief Operating Officer, US Retailer.
- Donal L. Mulligan - Executive Vice President; Chief Financial Officer
- Christopher D. O'LearyÃ, - Executive Vice President; Chief Operating Officer, International
- Roderick A. Palmore - Executive Vice President; General Counsel, Chief Compliance and Risk Management
- Jeffrey J. RotschÃ, - Executive Vice President, Worldwide Sales and Channel Development
- Christina L. Shea - Senior Vice President, External Relations; President, General Mills Community Action and Foundation
Change to legal terms
In April 2014, the company announced that it had changed its legal requirements on its website to introduce an arbitration clause requiring all disputes with General Mills to be settled in small claims court or arbitration and not as a participant in class action. The change was made shortly after a March 26, 2014 judge, dismissing a motion to dismiss class actions in connection with marketing of the company's Nature Valley brand products. Users will be deemed to accept the terms by interacting with General Mills on their website in various ways, such as downloading coupons, subscribing to newsletters, or participating in internet forums hosted on websites. The New York Times states that the agreement may be interpreted to additionally interpret the purchase of General Mills products in the grocery store or likes the company's Facebook page as approval of the terms; General Mills rejected the interpretation, calling it "mischaracterization". Changes in this case resulted in massive protests through consumer groups and social media, and General Mills returned the terms back to the original content after only a few days.
Company brand
Breakfast cereal
General Mills breakfast cereal includes:
Some brands are marketed outside the US and Canada by the joint venture Cereal Partners using the NestlÃÆ' © brand.
Halted cereal
General Mills no longer produced cereals include:
Baking goods
The company's cake-goods brand includes:
It also produces fruit snacks, including Fruits by Foot, Fruit Gushers, Fruit Roll-Ups, and Fruit Shapes.
Wheat snack
The company's grain snack brands include:
Product feeding
The company's food product brands include:
Organic food
It also produces organic food, through Cascadian Farm, which they take when they buy Small Planet Foods, and Muir Glen. Recently, in 2014, has bought Homegrown Annie.
Other brands
Other company brands include Annie's, Blue Buffalo, Frescarini, Latina, Totino, Jeno's, Progresso, Columbo, and Yoplait (51%). It also produces HÃÆ'¤agen-Dazs ice cream outside the US. General Mills acquired a meat-based Epic Provision in 2016.
Company location
As of May 25, 2008, 79 facilities for the production of various food products operate. Of these facilities, 49 are located in the US, 12 in the Asia/Pacific region (8 of which are leased), 5 in Canada (2 of them leased), 7 in Europe (3 of which are leased), 5 in Latin America and Mexico, and one in South Africa.
The main production facilities are located at:
International bakeries and food service facilities are located at:
The company also has a Global Business Solutions (GBS) division in Mumbai, India. Its prominent brand in India is Pillsbury despite having opened a premium ice cream parlor from HÃÆ'¤agen-Dazs ice cream in Delhi and Mumbai.
See also
- List of food companies
- List of Minnesota companies
References
External links
- Official website
- Official website - Canada
- Official recipe website - Canada
Source of the article : Wikipedia
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