Tinder is a mobile location-based search mobile app that allows users to like (slide to right) or do not like (slide left) other users, and allows users to chat if both parties sweep to the right (match). This app is mainly used as a hookup app. The information available to users is based on images from Facebook, a brief, self-written bio, along with linking Instagram and Spotify accounts.
Originally incubated inside Hatch Labs, this app was launched in 2012. By 2014, it registers about a billion "friction" per day. Tinder is one of the first "swiping apps", whose users use swipe gestures to select another user's photo, swipe right to potentially match and shift left on the photo to move to the next.
Video Tinder (app)
Pendirian
Tinder was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe, who then left Tinder to start Bumble. Other sources limit the list of founders to Mateen, Rad, and Badeen, although this has been disputed. Rad and Mateen had known each other since they were 14. They both came from rich Jewish-Iranian families. The two then attend the USC together and enter the field of Internet entrepreneurship. Rad has stated that the impetus for the app is his observation that "no matter who you are, you feel more comfortable approaching someone if you know they want you to approach them." He believes that a "double opt-in" system can be created to potentially alleviate that stress. Rad also stated that Tinder filled the gap for social sites to meet strangers, rather than connecting with people already known to users.
Tinder was then featured on many campuses and later expanded to other campuses. This app won the TechCrunch Crunchie Award for "Best New Startup 2013". In March 2013, when apps were still used in only a few locations, social media director Alexa Mateen stated that the app was meant to be "an opportunity to meet people you normally do not meet". As of May 2013, Tinder is one of the top 25 social networking applications available on the web based on usage frequency and number of users. Initially, instead of swiping motions, the user will click the "heart" green or red "X" to select or switch from the displayed image. Tinder became the first new online dating service to become one of the five most used services on the web in about 10 years. In 2016, Sean Rad is the company's CEO, and Justin Mateen is chief marketing officer.
2014-15
As of October 2014, the app is processing more than a billion fractions per day, generating about twelve million matches per day. Average users typically spend about an hour and a half in the app each day. After transitioning from the Tinder click function that was originally used, Tinder became the first "swipe app", now a term to describe applications that use swipe left or right to control what content users see in browsing mode. Swipe functions are now used by some companies and other software. In 2015, Tinder introduced the ability to return to denied profiles, "play" if users feel they made a mistake - something previously impossible in the app.
Companion applications are being developed by companies that allow users to, for example, use a user's heart rate to determine which direction to swipe and not to swipe with their hands. The main companion site for Tinder is Facebook, as Tinder users connect their Facebook profiles to their Tinder account for verification and profile details. Chats on Tinder are only available between two users that have been swiped right on the photo of each other. User-generated options are unknown to other users, except two people swipe to the right on their respective profiles. However, once you have a match in the app, you can send "Tinder Moments" to each user game at a time, allowing each game to like or dislike photos. This site has also verified profiles for community leaders, so celebrities and other community leaders can verify who they are when using the app.
In October 2015, Tinder released Super Like feature around the world. It allows non-Tinder Plus users to Super Likes one profile every 24 hours for free. Tinder Plus users have up to five Super Suka a day. Instead of swiping to the right for a profile, the user shifts up. This app tells users if they have Super Likes with the blue border that surrounds the profile of the Super Likes they are. This then allows the user to swipe right or left. Tinder says that Super Likes make it three times as likely for users to find a match.
On November 11, 2015, the Tinder "Moment" feature has been retired.
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In September 2016, Tinder invests in Vina, a social network where women can meet and foster new friendships.
Tinder Boost was tested in September 2016 in Australia, and began operating worldwide in October 2016. The Upgrades feature allows users to have a top profile in the area for thirty minutes. Users receive up to ten times the number of profile views while upgrading. Tinder Plus users get one free Boost in a month. If users do not have Tinder Plus or want more Boost, they can be purchased in the app. This feature is similar to the premium feature on OkCupid from Match Group.
In October 2016, Tinder announced it would open its first office in Silicon Valley in the hope of recruiting technical employees better.
In November 2016, Tinder introduced more options for users to choose their gender. In the application settings, users have the option to type in words that match their gender identity. Users also have the option to display this on their profile or not. This feature was released for US, UK, and Canada.
2017
In March 2017, Tinder launched Tinder Online, a dating version optimized for the web so people can access Tinder on their desktop. Initially, it was only available in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, Philippines and Sweden and did not include special features like Likes Like or Tinder Boost. Tinder Online was launched globally in September 2017.
In June 2017, Tinder launched Tinder Gold, a member-only service, offering the most exclusive features: Passport, Rewind, Unlimited Likes, Five Likes Super per day, one Views per month, and more profile controls. This is an optional service offered to Tinder Plus users who are charged for their additional paid subscriptions. Tinder, According to Ms. Carbino, "the findings suggest that Tinder users are more likely to seek committed relationships than offline daters." Stated The New York Times in their article "First Comes Tinder, Then Comes Marriage?" [[1]]
Maps Tinder (app)
Operation
Using Facebook, Tinder can build user profiles with photos already uploaded. Basic information is collected and user's social graphs are analyzed. Candidates that are likely to be compatible based on geographic location, number of mutual friends, and common interests are then streamed to the list of matches. Based on the results of potential candidates, this app allows users to be anonymous like other users by swiping right or passing by shifting to the left on them. If two users like each other then the results "match" and they can chat in the app. This app is used in about 196 countries.
Features
- Swipe is the center of the Tinder design. From compatible matches provided by the app algorithm, users swipe to the right to "like" a potential match and swipe left to continue their search.
- Instagram integration allows users to access Instagram profiles of other users.
- General Connection allows users to see if they share Facebook friends with matches (first level connections on Tinder) or when users and their partners have two separate friends who happen to be friends with each other second on Tinder).
- Tinder Gold , introduced worldwide in August 2017, is a premium subscription feature that allows users to see those who have liked them before swiping.
Subscription paid
In March 2015, Tinder announced the public launch of its paid service, Tinder Plus, a feature that allows unlimited compatibility, while the free Tinder application limits the exact amount of friction within a 12 hour period. It has met with controversy over the limitation of the number of "likes" that free users can afford in a given time, as well as the price of charging for different age groups. Tinder Plus subscription price announced to be Ã, £ 14.99/$ 19.99 USD per month for users above 28, while service for users 28 and under will be Ã, £ 3.99/$ 9.99 USD per month. A month after applying this change, TechCrunch reports that, no matter what the consumer implies, 'Right Limit Tinder Works'.
Users
Tinder is widely used worldwide and is available in more than 40 languages. By the end of 2014, approximately 50 million people use the app each month with an average of 12 million matches per day. However, to reach the 12 million matches, users are collectively making about 1 billion friction per day. The minimum age to register and use Tinder is 18. In June 2016, If Tinder users under the age of 18 try to use the app, they will receive a card on their deck stating that Tinder is no longer usable by anyone under 18, and that Tinder's team is developing new applications especially for their age group. Starting April 2015, Tinder users swipe the 1.6 billion Tinder profile and make more than 26 million matches per day. More than 8 billion matches have been made since Tinder was launched in 2012.
Company overview
Financial
In March 2014, Media & amp; IAC Internet conglomerate increased its majority stake in Tinder, a move that led to speculation that Tinder's valuation reached several billion dollars. In July 2015, Bank of America Merrill Lynch rewarded Tinder for $ 1.35 billion, based on estimates of $ 27 per user on an estimated user base of 50 million, with an additional bullish forecast of $ 3 billion by taking a similar IPO average company. Analysts also estimate that Tinder has about half a million paid users in its user base that mostly consists of free users. Site monetization has come with abandoning free basic apps, and then adding different in-app purchase options for additional functionality. In January 2015, Tinder acquired Chill, the developer of Tappy - a mobile messenger that uses "image and ephemerality".
Ads
An advertising campaign launched by Bartlet Bogle Hegarty's (BBH) apprentice "The Barn" program uses Tinder's profile to promote their NYC Puppy Rescue Project. By using the Facebook pet profile, BBH can add it to the Tinder network. Campaign received a media cap from Slate , Inc. , The Huffington Post and more. In April 2015, Tinder revealed the first sponsored ad to promote the next #Whatever, USA campaign by Budweiser.
Reception
Reviews
The New York Times writes that the use of Tinder can be broadly related not to what Tinder did correctly but lacks in previous dating software models, which rely on mathematical algorithms to select potential partners. The relations expert interviewed by the newspaper stated that users use photographs that come in sequence in the app to gain cues regarding social status, level of trust, and personal interest. Marie Claire writes that the app is "easy to use on the run" and "addictive" but it's "... hard to focus on." Tinder's game style means it's easy to keep playing and forget about the cool stuff you got yesterday. "
Worries
In 2017, the Texas Tech Department of Communications Research conducted a study to see how infidelity connected with Tinder applications. The experiment was conducted on 550 students from an unnamed southwestern US university. The first students give their demographics and then answer questions about the Tinder link to the affair. The results show that "more than half reported having seen someone in Tinder whom they knew were in an exclusive relationship (63.9%)." 71.3% of participants reported that they knew male friends who used Tinder while in a relationship, and 56.1% reported that they had female friends who used Tinder while in a relationship.
In February 2014, security researchers in New York discovered a handicap that made it possible to find the right location for users between 40 and 165 days, without notice from the company. A Tinder spokeswoman, Rosette Pambakian, said the matter was resolved within 48 hours. Chief Executive Officer Rad said in a statement that shortly after being contacted, Tinder implemented special measures to improve location security and location data further.
On June 30, 2014, Tinder co-founder and former vice president of marketing, Whitney Wolfe, filed sexual harassment and sex discrimination at the Los Angeles County Superior Court against IAC-controlled Match Group, the parent company of the application. The lawsuit alleges that his executive colleagues and associates Rad and Mateen have been involved in discrimination, sexual harassment and retaliation against him, while Tinder's company boss, IAC Sam Yagan, has done nothing. IAC suspended CMO Mateen from its position pending an ongoing investigation, stating that "admits that Mateen sent personal messages containing 'inappropriate content,' but he believes Mateen, Rad and the company are innocent of the allegations.
There is an online anti-Tinder marketing campaign and a developed website. As of June 2015, 68% of Tinder users were male and 32% were women. According to the University of Texas at Austin psychologist David Buss, "One dimension [of dating applications such as Tinder] is its impact on male psychology.When there is a surplus that women feel, the entire marriage system tends to shift toward short-term dating" when choosing a future partner. CEO Sean Rad said that Tinder eliminates the "friction" associated with walking to someone and introducing himself. Nancy Jo Sales writes at Vanity Fair that Tinder operates in a culture of users seeking unrelated sex. Health officials from Rhode Island and Utah claim that Tinder and similar applications are responsible for improving some STDs.
In March 2016, a website called Swipebuster was launched, allowing anyone to see how this new person logged into Tinder, for a fee of $ 4.99 for every three searches. Vanity Fair was the first to report this service, in an article titled "Here's How You Can Check If Your Partner Cheats Tinder", and Swipebuster then receives extensive media coverage to become the first database that Tinder users can trace. The Guardian describes how Swipebuster works: "[I] does not [identify users] by hacking Tinder, or even by scratching the app manually, instead searching the database using Tinder's official API, used by third-party developers who want to write software associated with the site All information that can be disclosed is considered public by the company, and revealed through the API with little protection. "
In August 2016, two engineers discovered another flaw that showed the exact location of all the user matches. The location is updated every time a user enters the app and succeeds even for a blocked game. The problem was detected in March 2016, but not fixed until August 2016.
A study of 2017 found that Tinder users were keen to disclose their personal identity information.
The 2017 report shows that Tinder keeps all messages, locations, times, characteristics of people you are interested in or interested in you, the length of time people spend time viewing images, totaling hundreds of detail pages.
Tinder effect
Tomas Chamorro-Premuzic, a professor of business psychology at University College London and vice president of research and innovation at Hogan Assessment Systems wrote in The Guardian about the Tinder effect, which is a way of relationship modified by dating applications and why Tinder very successful. In this article he describes the 5 psychological lessons of the following Tinder effect.
- Hook-up apps are more exciting than actual hook-ups: Tinder not only feels the process of dating but also voices it. This is no longer just a way to date someone, but that is the goal itself.
- Digital eligibility exceeds physical eligibility: most data imported by users for their profile comes from their sophisticated and calculated Facebook profile, making them much more interesting.
- Evolutionary and social needs: Tinder is driven by current social needs, giving people a way to connect, to compete with each other, and to know what others think of us. There is not much information officially revealed about algorithms that match people, but it is revealed that it uses a rating system similar to your scoring system. This system is widely used in sports shows a large competitive dimension of Tinder, although the value is only used by the algorithm and is not disclosed to the user.
- Tinder does imitate the real world of dating: Tinder is about making quick choices based on looks, which people tend to do when meeting potential dates for the first time.
- Romanticism is dead, except in retail: Tinder adapts to the lack of user time and their realism of matchmaking by matching it efficiently and rationally, ensuring them new connections quickly but with no guarantee that it will become a long-term success.
See also
- 3nder (Feeld)
- Badoo
- Bristlr
- Bumble (app)
- Coffee Meets Bagels
- Grindr
- Huggle
- Happn
- Momo (software)
- Yellow (app)
References
External links
- Official website
Source of the article : Wikipedia
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