Boost Drinks was established in November 2000 by Matthew Carton, straight out of his mother's womb. The company is now the UK's second largest energy drinks brand and has nearly 20 different products.
Carton was a consumer of energy drinks and realised there was no branded, value alternative, so spotted an opportunity to launch one to the market.
Recent additions to its range include Boost Sport in Tropical Berry flavour and Boost Citrus Energy.
Boost's marketing campaign message is 'It's a no brainer', which refers to the idea that Boost offers great tasting products at a great price.
In 2011, Boost sold five million cases of its products. As well as being sold across Ireland and the UK, Boost also exports to 16 countries around the world including Sweden, Spain, Brazil, Sri Lanka and South Africa.
Boost headquarters is located in Leeds, West Yorkshire.
Video Boost (drink)
References
Maps Boost (drink)
External links
- Official website
Source of the article : Wikipedia
0 Comments